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1. ABOUT
US
2. SINCE
1986…
3. PRODUCTION
FACILITIES
4.
VISION
5.
MISSION
6. MILESTONES
1. ABOUT US
Fain
represents everything that is energy, competitiveness and fun loving.
There
is a continuous drive to extract the 'Wow' response factor from
ardent 'supporters' who subscribe fanatically to the label.
Fain's
signature apparel appeals to a wide range of devotees who eagerly
embrace the label for its quality, innovation, design and keeping
abreast of world trends. Anywhere from 15-to-life is within our
range. In its creation, the apparel is a spontaneous mix of emotion
and vibe with no boundaries, often pushing design to the edge.
Fain has a free spirited approach and is the embodiment of carefree
lifestyle yet adopts a 'take-me-serious' slant which creates room
for the less adventurous to be trawled into the Fain net.
Fain
clothing is a definitive blur between sportswear and leisurewear
creating an identity crisis for the average sports enthusiast when
geared up losing him or herself on an Olympic track or a world cup
soccer field and when reality strikes, still feels good being covered
in Fain.
So,
recruitment time guys…wear it, swear by it
Fain
is a sports and leisurewear apparel brand based in Port Elizabeth,
on the East Coast of South Africa. The FAIN label is a homegrown,
100% South African brand and was created in 1986.
The
FAIN label has over the years steadily gained recognition as a brand
that provides apparel that is fresh and different. The target market
is the young adolescent to the more mature sports enthusiast. The
type of product being produced is very much part of today's wear
and move towards lighter, more comfortable clothing.
2.
SINCE 1986…
The
label was started in 1986 by Ismail (Miley) Ajam. As an ardent sports
enthusiast he saw the opportunity in the market place for something
different and set about the manufacturing the label. Initial orders
were one off garments made for individuals and sporting clubs, etc.
soon followed. The initial market was mostly the so-called coloured
sector with special emphasis on soccer kit. That market has stayed
loyal to the label and today has an ever-greater following.
Over
the years the demand for the product has increased and orders have
been received from throughout South Africa and also Namibia. The
growth in the label and the company resulted in Miley being awarded
the National Emerging Entrepreneur award in 1989 by the South African
Institute of Marketing. He was then subsequently also selected to
attend a United States Government sponsored business training program
(USALEP) in the U.S.A. in 1992. The label has now matured into a
well-accepted brand with customers from all sectors of the population.
3.
PRODUCTION FACILITIES
The
factory is situated in 91 Pickering Street, Newton Park, Port Elizabeth
and has a production related staff complement of 50 persons, covering
all facets of production from design, planning, cutting, sewing
to packing. The Port Elizabeth environs has historically been the
home to a number of factories in the garment industry hence a large
pool of well skilled labour. The bulk of the manufacturing is done
by in-house staff with a small percentage outsourced to C.M.T. contractors.
Screen-printing and Embroidery are also outsourced.
We
operate in a unionized environment and thus our pay rates are per
agreed rates or in excess thereof.
The
factory covers an area of approximately 900 square meters of which
600square meters are used for production and related functions.
The balance is used for Sales & Marketing operations and Administration
and storage.
4.
VISION
To
create clothing that is synonymous with functionality and performance,
inspiring uniformity as well as provoked individualism, evoking
a strong desire to wear and when covered, 'letting loose' (indulging)
a carefree spirit with the will to achieve.
5.
MISSION
Fain strives to be an inspirational brand, which will enhance the
competitive desires of individuals and groups and will further strive
to export its enthusiasm and excitement in the apparel it creates
to all who 'buys' into the product."
6.
MILESTONES
· 1986 - Fain Startup. Fain starts up its operations in its
hometown of Port Elizabeth, South Africa.
· 1989 - Fain sponsors its first National Premier Soccer
League Team in SA.
· 1992 - Cameroon National Soccer Team, fresh from their
world Cup success, makes its first visit to South Africa to play
three friendly games. Cameroon is kitted out with Fain apparel.
South Africa is readmitted into FIFA.
· 1993 - Cameroon visits South Africa for its second trip.
Once again kitted out in Fain
· 2000 - Manufactured One Day Cricket apparel for SA Cricket
team. Clothing used by SA Cricket team for its Winter trip to England
for English Series.
· 2002 - SA Hockey - Fain supplies for National Team for
their series against India in South Africa.
· 2003 - Trinidad & Tobago - Fain supplies kit to T&T on
their first visit to SA. They played Bafana Bafana in a three match
series, which culminated in Port Elizabeth. Fain supplies kit to
Burundi
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