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HISTORY OF FAIN

Ismail (Miley) Ajam started the label in 1986. As an ardent sports enthusiast, (Provincial Soccer, Hockey, Cricket and Tennis, Professional Football: PE United and Manning Rangers) he saw the opportunity in the market place for something new and different and set about the creation and manufacturing of the brand. Initial orders were one off garments made for individuals and sporting clubs, etc. and larger orders soon followed.

Over the years the demand for the product has increased and orders have been received from throughout South Africa and also Namibia. The growth in the label and the company resulted in Miley being awarded the National Emerging Entrepreneur award in 1989 by the South African Institute of Marketing. He was then subsequently also selected to attend a United States Government sponsored business training program (USALEP) in the U.S.A. in 1992. The label has now matured into a well-accepted brand with customers from all sectors of the population.

Miley is responsible for product design in conjunction with in-house staff. This, allied to a very flexible production system has allowed the label to keep abreast of changes in the market place and the ability to execute orders at relatively short notice periods.

PRODUCTION FACILITIES

The factory is situated in 91 Pickering Street, Newton Park, Port Elizabeth and has a production related staff complement of 65 persons, covering all facets of production from design, planning, cutting, sewing to packing. The Port Elizabeth environs has historically been the home to a number of factories in the garment industry hence a large pool of well skilled labour. In-house staff does the bulk of the manufacturing with a small percentage outsourced to C.M.T. contractors. Screen-printing and Embroidery are also outsourced.

We operate in a unionized environment and thus our pay rates are per agreed rates or in excess thereof.

The factory covers an area of approximately 900 square meters of which 600square meters are used for production and related functions. The balance is used for Sales & Marketing operations and administration and storage.

ADMINISTRATION , SALES AND MARKETING

The administration, Sales and Marketing staff, consisting of 9 members are all situated at the factory premises in Port Elizabeth. All staff members are from the P.D.I. group of which approximately 85% are female.

Staff training is predominantly done as in-house on the job training by senior staff. Outside consultants are hired where the in-house skills are not available.

 

CLIENT BASE / DEMOGRAPHICS

Our clients are mainly from the corporate, institutional and sporting bodies sector.
Sales to the corporate, institutional sectors take on a more national focus. Client portfolio includes:

South African Football Association Promotional Clothing
Standard Bank of S.A. National Cricket Team – Leisure Wear
SADTUTeachers Union Promotional clothing
Telkom E. P. Rugby kit & leisure wear
Nelson Mandela Metropolitan Univ. Official Apparel
Pick n Pay Stores E.C. Leisure wear for staff
Guestro Wheels Leisure wear for staff
Aberdare Cables Leisure wear for staff
P. E. Technikon Supplier official leisure wear
Daimler Chrysler Leisure wear for staff
S A Lifesaving Official leisure wear
South African Hockey Association Kit + leisure wear
University Of Fort Hare Official Supplier of Corporate wear
NEHAWU Leisure wear
Polytechnic of Namibia Leisure wear
Walter Sisulu University Leisure wear
FIFA 2010

Apparel supplier


ADVERTISING AND SPONSORSHIP

Sponsorship of sports teams or associations has been the main thrust in getting the label broader exposure as an alternative to direct advertising.

Sporting bodies that are currently being sponsored or were sponsored in the past include:

E.P. Cricket Board Super Sport team 2003/04
South Western Districts Currie Cup Team – Rugby
Dynamos FC Premier Soccer League team Current
S A National Hockey Test series against India 2003
E.P. Rugby Currie Cup Team Current
Border Rugby Currie Cup Team
Park United F.C. First Division MTN League
SAFA EP EP Football
Burundi National Team Kit Supplier 2004
Trinidad & Tobago Apparel Supplier 2004
Manning Rangers Kit Supplier PSL
Cameroon National Team Kit Supplier- Tour to SA 1992
Bloemfontein Celtic FC Kit Supplier PSL
Vaal Pros FC Kit Supplier PSL
Bushbucks FC Kit Supplier PSL
Cricket EC Warriors Technical Sponsor
Border Cricket Board Amateur Team
E.P. Amateur Cricket Board Amateur Team

All the sponsorships are in the form of either playing kit or leisurewear.

We are also continuously giving support to smaller local sporting clubs / organizations in terms of sponsorship of playing apparel or cash grants. We also provide the opportunity for students from local institutions to spend some time at our factory as part of their practical training.

MILESTONES

  • 1986 - Fain Startup. Fain starts up its operation in its hometown PE, South Africa.
  • 1989 - Fain sponsors its first National Premier Soccer League Team (Bushbucks FC) in South Africa.
  • 1992 – Cameroon National Soccer Team, fresh from their World Cup success, makes its first visit to SA to play three friendly games. Cameroon is kitted out with Fain apparel. SA is readmitted into FIFA.
  • 1993 – Cameroon visits SA for its second trip. Once again kitted out in Fain.
  • 2000 – Manufactured One Day Cricket apparel for SA Cricket team. Clothing used by SA Cricket team for its winter trip to England for English Series.
  • 2002 – SA Hockey – Fain supplies for the National Team for their series against India in SA.
  • 2003 – Trinidad and Tobago – Fain supplies kit to T&T on their first visit to SA. They play Bafana Bafana in a three match series, which culminated in Port Elizabeth.
  • 2003 – Fain supplies kit to Burundi.
  • 2004/05 – Fain is official technical sponsor to Dynamos FC who is campaigning in the Premier Soccer League.
  • 2005 – Fain is official technical sponsor to EP Rugby. Sponsor of the following Soccer Boards - Northern Areas Soccer Board & New Brighton Football Association.
  • 2006 – Southern Gauteng Hockey Association / Eastern Province Hockey Federation
  • 2007/08 – Chevrolet Warriors Cricket Team, Eastern Province Cricket Board & Border Cricket Board
  • 2009/10- Eastern Province Cricket Board & Border Cricket Board

WHAT CAN FAIN OFFER?

  • Provide a complete apparel solution
  • Quality service
  • Quality products at competitive prices (value for money). Samples can be provided.
  • Flexibility
  • Exclusive ranges
  • New, fresh designs and styling
  • Market expansion for the retailer
  • Product guarantee
  • Lead times for delivery are normally 6 to 8 weeks but shorter periods can be negotiated.
 
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